Welcome to the online portfolio of Melodie Conzatti, a graphic designer based in the beautiful city of Kelowna, British Columbia. I currently work as a production designer for View publishing, and do ad design for a few papers in BC. I started my life as a graphic designer within the walls of the Calgary Sun in 2005, and the journey has brought me here to the sunny Okanagan to spread my love and passion for graphic design.

Thank you for visiting!

What does Neural Negative mean?

When I was a graphic design student at SAIT, I would often sketch logos in my books as practice. It was in one of these books that a logo I wanted to use stood out to me, it was a stylized set of N's. Of course, being the student I was, I came up with a logo before I came up with a name. I started to list off all sorts of double N company names... near nothing, new nights, neat news, neural neatness... and then I settled on Neural Negative.

If you look up "neural" in the dictionary, you find that it means "a function of the brain"... what sort of function? let's say.. it's an idea, a logo, an image, a website, an ad... your idea. Neural.. is the beginning.

Negatives were a major entity in the pre-CTP (computer-to-plate) printing world. It is essentially the step before your idea would go to paper.

.. so there you have it, neural negative... from concept to completion. Which explains my philosiphy on every single one of my projects... I follow it, from concept... to completion.